When you see symbols ™ and ® next to brand names, they indicate trademark status. Understanding the difference is crucial for brand protection.
™ (Trademark)
- Used when you apply for a trademark but it’s not yet registered.
- Shows you claim rights over the name or logo.
- No legal protection until registration is approved.
® (Registered Trademark)
- Can only be used after trademark registration is officially granted.
- Provides exclusive legal rights to use the mark.
- You can take legal action against anyone using it without permission.
Example:
- “BizNest™” → Application filed, registration pending
- “BizNest®” → Successfully registered, fully protected
Tip: Using ® without registration is illegal and can lead to penalties.
